Sofitel Melbourne On Collins Curates Green Journeys

Sofitel Melbourne On Collins has implemented a number of ongoing sustainability initiatives including a QR code system that allows guests to explore a ‘Greener Melbourne’ featuring a range of sustainable businesses from social enterprise cafes to First Nations fashion brands, protected gardens and circular wine supply chains, all found within the CBD.

According to Sofitel Melbourne On Collins General Manager, Rachael Harman, sustainability has become an important part of the guest journey. “Traditionally, our sustainability initiatives have been kept behind the scenes but we’re now bringing them to the forefront of the guest journey. From promoting options for EV transfers, encouraging guests to explore a ‘Greener Melbourne’ and sharing options to offset their stay, there has been a big shift towards transparently engaging with guests to create a more sustainable future,” GM Harman concluded.