In the high-altitude areas of Xishuangbanna D&E Journeys is working with the Jino people to reduce dependence on rubber cultivation, and is developing ecological tourism projects such as rainforest trekking and cultural experiences. Villages are being trained to serve as guides, cooks and Jino life and culture instructors. The organization also assists villagers in developing new travel routes and products as well as other alternative sources of income. In addition, D&E promotes the importance of rainforest reforestation to tourists, especially entrepreneurs and celebrities who may be able to assist by adopting newly planted saplings and making donations to the foundation. In the past six years, a total of nearly 5 million yuan has been donated to the Tropical Rainforest Conservation Foundation, providing necessary financial support for public welfare projects.