Barceló Huatulco has adopted the 21ST Century General Secondary School, located in Santa Maria Huamelula, Oaxaca, where most of their employees live. Some staff members are graduates of the school and children of hotel staff also attend the school. A secondary school was sponsored as teenagers are a very vulnerable group, prone to drug use or engaging in criminal activities. The hotel supports the school by supplying much needed educational materials and provides food for special events such as the Three King Day celebration held annually on January 6th.
On Student's Day, Barceló Huatulco invites high school students to participate in exercise sessions, play sports such as soccer and join in other fun activities where the kids learn to work together as a team. Also, staff members and kids join forces to participate in reforestation campaigns, and some students even take part in work experience programs at the hotel to learn more about its daily operations. The main goal of such training programs is for the hotel to be able to offer young people a decent job upon completion of their schooling life.