Over the last few years, hotel companies have made a determined effort to deal with the impact their business activities have on the environment and communities. Both, international hospitality chains and small hotel businesses, recognise the tangible benefits in being proactive in mitigating environmental and societal impacts including real efficiency gains and an enhanced corporate reputation. And in the hospitality industry, as in all industries, a good reputation cannot be bought, it must be earned.
Along the same lines as previous editions of the Hotel Yearbook, the 2017 Sustainable Hospitality edition gathers the thoughts and research from a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, “What lies ahead for the global hotel industry in light of the ever-changing and challenging environmental, societal and economic dimensions?”
From decentralized energy production alternatives to on-site waste management technologies; from use of passive solar design to impacts of green technology usage; from sustainable food systems to the evolving nature of corporate responsibility strategies; successful hospitality requires an in-depth understanding of the issues facing our industry – an essential read to all involved closely or remotely in the hospitality industry.
Dr. Willy Legrand is Professor of Hospitality Management at the IUBH School of Business and Management in Bad Honnef – Bonn, Germany. He combines undergraduate studies in Geography and Hospitality Management followed by an MBA with a specialization in Corporate Environmental Management. Prof. Legrand obtained his PhD from Manchester Metropolitan University, UK. He worked in the hospitality industry in Canada and Germany, before accepting a position at the International University Bad Honnef (IUBH) in Germany. He currently hold lectures on sustainable hospitality development and management, hospitality facilities management and marketing at undergraduate and graduate levels in Germany but also as a visiting professor at reputable universities in Singapore, India, Dubai, France, Peru and the United States. Prof. Legrand chaired sessions at the 2016 Sustainable and Social Entrepreneurship Enterprises Roundtable and the 2016 Entrepreneurship is Global Roundtable at Cornell University (presented by The Pillsbury Institute for Hospitality Entrepreneurship). He regularly participates at the Cornell Center for Hospitality Research (CHR) Sustainability Roundtables.
For access to the digital edition of Hotel Yearbook 2018 – Sustainable Hospitality, click here