Mövenpick Hotel Deira in Dubai promotes Sustainable Tourism

Mövenpick Hotel Deira in Dubai promotes Sustainable Tourism
October 8, 2013 Arton Kabashi

Since its opening three years ago, Green Globe Member, the Mövenpick Hotel Deira in Dubai, United Arab Emirates (UAE), has demonstrated outstanding efforts and innovation in the fields of operational efficiency and corporate responsibility. For Mövenpick Hotels & Resorts, sustainability is about meeting current needs, while at the same time preserving and contributing to the future for generations to come.

“Gone are the days when corporate social responsibility was just an option. At Mövenpick Hotel Deira, we make this part of our daily business,” said Anke Glaessing, General Manager at Mövenpick Hotel Deira. “We are very proud to have earned Green Globe certification for the third consecutive year, and our achievement reinforces our corporate commitment to secure region-wide certification of all our Middle East properties.”

The values of quality, reliability, and care are fundamental in guiding this upscale property towards best sustainable business practices. A special Green Committee, formed of 12 individuals from different departments, monitors the progress of eco-friendly measures, shaping and realizing the hotel’s environmental goals. “We strive to continuously improve our water and energy conservation efforts, sustainable purchasing practices, employee engagement, and community awareness programs,” added Anke Glaessing.

The Mövenpick Hotel Deira supports a number of social and fund raising activities, contributing to a positive community and environment. Environmental initiatives, such as ‘Clean up the World’ and ‘Earth Hour Walk’ are organized on a regular basis. Earlier this year, on July 28, over 150 employees from all five Mövenpick Hotels & Resorts in Dubai gathered at the Sheikh Rashid Hall of the Dubai World Trade Center to help in packing and distributing care packages to over 5,000 laborers during the Holy Month of Ramadan. Through the combined effort of Mövenpick Hotel Deira, Mövenpick Hotel Apartments The Square, Mövenpick Hotel & Apartments Bur Dubai, Mövenpick Hotel Jumeirah Beach, and Mövenpick Ibn Battuta Gate, over 100 care packages have been donated, containing packed and canned food, bath and dental kits, as well as pillows, blankets and mattresses to the Adopt-a-Camp foundation.

The audit for the Mövenpick Hotel Deira was conducted by Farnek Avireal, lead sustainable consultancy in the MENA region.

About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 24 countries with 79 hotels, resorts, and Nile cruisers currently in operation. More than 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand), Palawan (Philippines), Dubai (UAE), Sanya (Hainan Island, China), and Djerba (Tunisia).
Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specializes in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment – all with a personal touch. Committed to sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world.
The hotel company is owned by the Mövenpick Holding (66.7%) and the Kingdom Group (33.3%). For more information, please visit www.moevenpick.com.

Caroline Guiua
Marketing Executive
Mövenpick Hotel Deira
Corner Abu Baker Al Siddique and Sallahudin Road
United Arab Emirates
Phone +971 4 4440111
Direct +971 4 4446322
Fax +971 4 4440112
Email Caroline.Guiua@moevenpick.com

About Green Globe Certification
Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit www.greenglobe.com

Green Globe Certification
Phone +1-310-337-3000
Fax +1-310-626-9982