Messe Berlin: Joint marketing of congresses and guest events

Messe Berlin: Joint marketing of congresses and guest events
February 6, 2014 Arton Kabashi

A new brand: Messe Berlin Guest Events

German Messe Berlin GmbH will now combine its congresses, guest events and shows, the company’s core business activities, under one roof: Messe Berlin Guest Events. In order to manage the domestic and international markets even more efficiently, a central sales and marketing division has been set up to cover all three activities.

According to Dr. Ralf G. Kleinhenz, Vice President at Messe Berlin Guest Events, “This new structure will provide our experienced teams with even better conditions for generating more business, offering the best possible advice to our customers, harmonizing services and attracting an optimum number of events to our venues.“Kathleen Kolm (33) will head the new Sales & Marketing Division of MB Guest Events.

Messe Berlin’s event business comprises its successful in-house events, which include numerous leading international trade fairs, as well as the congresses, guest exhibitions and other events soon to be marketed as one brand. These events all take place at Berlin ExpoCenter City, Berlin ExpoCenter Airport and in the CityCube Berlin.

Messe Berlin targets new record revenue in 2014
The Messe Berlin group of companies started th New Year on a very positive note, after closing its most successful financial year in the company’s history. In 2013, the company reports a revenue of 190 million Euros (2011: 180 million), which set a new record. For 2014, Messe Berlin targets a revenue of 250 million euros, based on the number of events booked.

The CityCube Berlin, a multi-purpose hall for trade fairs and congresses, is scheduled to open in May this year. This new venue has capacities to accommodate events with up to 11,000 participant, and will host the National Conference of the Confederation of German Trade Unions, May 11 – 16.. At the same time, the ICC Berlin will close its doors to undergo extensive restoration work.

Later in May (May 18 – 23), the CityCube will welcome the World Congress of the International Trade Union Confederation. A number of large-scale medical congresses, including the Diabetes Congress 2014 (28 – 31 May), the Medicine and Health Congress in the Capital (25 – 27 June) and the annual conference of the European College of Neuropsychopharmacology (ECNP, 18 – 22 Oct.), will round up the 2014 season.

About Messe Berlin
Based on revenue and growth, Messe Berlin is one of the world’s ten leading trade fair companies, operating their own exhibition grounds. The company’s wide-ranging portfolio includes five global brands: the International Green Week Berlin, ITB Berlin / ITB Asia, IFA, InnoTrans and Fruit Logistica Berlin and Hong Kong. In addition to its in-house workforce of more than 700 staff members, Messe Berlin employs more than 25,000 people in the region. As such, Berlin and Brandenburg are among the largest employers, as well as a driving force of the local economy and tourism. Every year, 30,000 media representatives from all over the world report on events in Berlin. Messe Berlin is one of Germany’s capital’s most important ambassadors.

Press contacts:
Messe Berlin GmbH
Michael T. Hofer
Press Spokesman
and Group Press and
Public Relations Director
Messedamm 22
14055 Berlin

Guest Events
Wolfgang Wagner
Press Officer
Messedamm 22
14055 Berlin
Tel.: +4930 3038-2277
Fax: +4930 3038-2279
wagner@messe-berlin.de