Maldivian Chaaya Hotels celebrate World Tourism Day

Maldivian Chaaya Hotels celebrate World Tourism Day
October 3, 2013 Arton Kabashi

September 27 marked the United Nations’ calendar day, highlighting tourism – a sector that is driving socio-economic growth and development all over the world. This year’s World Tourism Day was held under the theme of ‘Tourism and Water – Protecting our Common Future’. The Republic of Maldives, one of the world’s most biologically diverse countries, and a major tourist destination, was hosting the official celebrations.

The Maldives are home to a small group of Elite Green Globe Members, renowned to lead by example: The Chaaya Island Dhonveli, the Chaaya Reef Ellaidhoo, and the Chaaya Lagoon Hakuura Huraa. All three properties have been enthusiastically involved in environmental protection activities for years – to live by the John Keells Group pledge ‘I will be Green’. In observance of World Tourism Day 2013, all three Chaaya Resorts organized a series of events under the motto ‘Tourism and Water’.

A special VCD was produced for each resort, capturing major water related activities and marine life around the resort. In addition, an information leaflet was provided, giving insights on sustainability and conservation of the environment, biodiversity and climate change – with respect to the tourism industry. More than 400 VCD’s and leaflets were handed out to in-house guests during their breakfast, and everybody was invited to participate in the special seminar on marine life around the Maldives. A special proposal on coral reef restoration project was submitted by the Dive Center Manager at the Chaaya Dhonveli.

Participating guests, students and teachers from nearby island schools appraised the efforts of the Resort Management and Dive Center staff, in celebration of this special event. The students were also given the opportunity to familiarize themselves with the hotel operations. A delicious lunch concluded the morning activities for the students.

“We are delighted to host the celebrations of World Tourism Day and support this important and timely initiative here in the Maldives,” said Mr. Kumar Prem, General Manager at the Chaaya Reef Ellaidhoo Resort. “The Maldives is a paradigm of well-managed and sustainable water use in developing island states, where the availability of fresh water and the level of water consumption have become a particular concern. Our commitment is reflected in our management principles and daily practices, which aim at building a sustainable future for the generations to come. Chaaya Resorts in the Maldives have reduced their water consumption by 31.1%. The current water footprint of the sector is 543 liters per guest.”

About Chaaya Hotels & Resorts Maldives
The amazing array of Chaaya Maldives Hotels & Resorts offers everything from intimate honeymoon hideaways to luxurious pampering spas, and exotic underwater havens. There is romance in the air, adventure in the ocean, and indulgence all over. Chaaya Island Dhonveli is the perfect destination for the discerning pleasure seeker. Warm waters of the azure sea are an ideal balm that lifts the spirits and calms the soul. Perfect waves make surfing an unforgettable experience here. For an ultimate holiday experience, the Chaaya Lagoon Hakuraa Huraa makes the impeccable destination. Located 145 km from the capital Male, it takes 45 minutes by seaplane to get to this idyllic 6-acre island paradise. Accommodations include 70 over water bungalows and 10 beach bungalows. Peace and tranquility envelops you at the Chaaya Reef Ellaidhoo. Once you stayed here, life will never be the same again. The pristine coral reefs have the most incredible underwater life that you can ever imagine. A kaleidoscope of florescence colored fish in an underwater garden of coral reef is certainly a spectacular sight.

Kavinga Karunasekara
Specialist Sustainabiity & Processes
John Keells Maldivian Resorts (Pte) Ltd.
2nd floor, H. Maizan Building, Sosun Magu
Male, 2052 Republic of Maldives
Phone: +960 7970 795 (mobile)
+960 6640 055 (general)
Fax: +960 6640 066 or:

About Green Globe Certification
Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit

Green Globe Certification
Phone +1-310-337-3000
Fax +1-310-626-9982