Jumeirah Emirates Towers, Dubai: Strategic Approach to Sustainability earns Green Globe Re-Certification

Jumeirah Emirates Towers, Dubai: Strategic Approach to Sustainability earns Green Globe Re-Certification
March 18, 2013 Arton Kabashi

March 13, 2013, Los Angeles, CA
Green Globe announces re-certification of Jumeirah Emirates Towers in Dubai, United Arab Emirates (UAE). Over the past few years this city lifestyle destination has demonstrated leadership and innovation in the fields of operational efficiency and corporate responsibility on multiple levels. In line with the Jumeirah Group philosophy, this property is committed to continuously improve sustainability efforts, placing social and environmental values at the center of all actions.

“I am extremely proud of our achievements in 2012, given the support of each and every colleague, improving our score to 90%,” said Grant Ruddiman, General Manager at the Jumeirah Emirates Towers. “The Green Globe Program ensures that we implement and maintain a rigorous process framework, dove-tailing with our master strategy of continuous growth and improvement, whilst ensuring our commitment to the environment and sustainability.”

A long term Sustainability Management System is in effect at the Jumeirah Emirates Towers, and the property has its own program for Going Green. Across the hotel many green initiatives have been implemented, such as the installation of motion sensors to automatically switch off lights and set back air conditioners at set temperatures. All guest rooms are equipped with energy efficient compact fluorescent lamps, and the operational hours of external water features and building lights have been reduced. The purchasing policy favors local and fair trade services and environmentally-friendly products, with packaging being reduced to a minimum. Jumeirah Emirates Towers is dedicated to improve the lives of the local community and is involved in broader community investment activities. The Jumeirah Foundation was established to support a range of community welfare and educational programs, guests staying at Jumeirah Hotels & Resorts also have the opportunity to contribute to the charity.

Green Globe Certification’s CEO, Guido Bauer, said, “We are extremely pleased to award re-certification to Jumeirah Emirates Towers in Dubai. With the increased number of Dubai’s green infrastructure projects yielding positive economic benefits, the ‘Dubai Green Economy Partnership’ program will strengthen sustainability guidelines that can reduce carbon emissions, increase energy efficiency and encourage water conservation.”

The audit for Jumeirah Emirates Towers was conducted by Farnek Avireal, lead sustainability consultancy in the MENA region.  For additional information please contact Sandrine Le Biavant, e-mail: Sandrine.LeBiavant@farnek.com.
About Jumeirah Emirates Towers
A sleek architectural masterpiece of steel and glass, Jumeirah Emirates Towers redefines the business hotel category, seamlessly combining form with function, high technology with unparalleled luxury, and elegance with efficiency. Jumeirah Emirates Towers located on Sheikh Zayed Road is in the center of Dubai’s commercial business district and stands as a highly visible statement of the region’s corporate success. Comprising of two equilateral triangles, Jumeirah Emirates Towers consists of a 350 meter Office Tower and a 305 meter Hotel Tower with 400 bedrooms, both connected by a central podium, which is home to the Boulevard – a unique and prestigious shopping destination. Jumeirah Emirates Towers has been designed to cater for every possible need that a business traveler may have.

Lisa Szatsznajder
Marketing & Communications Executive
Jumeirah Emirates Towers
Dubai, UAE
Email Lisa.Szatsznaider@jumeirah.com
About Green Globe Certification
Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit www.greenglobe.com
Green Globe Certification
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