Inspira Santa Marta Hotel is ‘Doing the Right Thing’

Inspira Santa Marta Hotel is ‘Doing the Right Thing’
March 19, 2014 Arton Kabashi

The Inspira Santa Marta Hotel in Lisbon, Portugal, lives its motto ‘Engaging your Senses’, involving guests, staff members, partners, and suppliers, encouraging everybody to join their sustainable mission. A top-performing Green Globe member since 2012, this property has invested in sustainable strategies, along with the latest technology infrastructure to ensure an environmentally-friendly operation and act responsibly.

At Inspira Santa Marta, CSR is a process that embraces responsibility for all business activities, promoting awareness throughout the community. The hotel supports numerous initiatives and charitable organizations.

General Manager, Nicolas Roucos, commented, “Inspira has always aimed to identify itself with many CSR projects considered to really make a difference or add value, following our motto ‘Doing the Right Thing’. Supporting the community inspires us.”

The Inspira Santa Marta Hotel is part of the first Business Interest Group constituted under the BIO & Sintra project “Reduction of carbon footprint, a contribution to enhance biodiversity in Sintra”. Listed by UNESCO in 1995, the cultural landscape of Sintra is a World Heritage Site. This area, made up of the palace and park of Pena, gardens and palace of Monserrate, the Moorish castle, the Capuchos Convent, and several other historic and nature sites, is a popular tourist destination.

The overall project objective is to develop a pilot experience (transferable to other locations) for the cultural landscape of Sintra, aimed at changing people’s attitudes, and targeting a decrease in carbon emissions to mitigate climate change, safeguarding local habitats and species.

“It is crucial to improve the understanding of key biodiversity issues, not only from an environmental and ethical point of view, but also from a financial perspective. The natural values of the cultural landscape of Sintra have an important contribution towards the sustainability of the regional economy,” added Nicolas Roucos.

In collaboration with 25 regional working groups, the Inspira Santa Marta is on a mission to raise the awareness level of environmental protection in the area. On a regular basis, staff members participate in volunteer activities, such as the construction of nests and feeders for the birds, or clean-ups at the botanical garden, located in the center of Lisbon.

By implementing numerous green practices, the Inspira Santa Marta has gained a competitive advantage, as a hotel, operating in a niche market. For more information please watch The Inspira Santa Marta video on Green Globe’s youtube channel:

About Inspira Santa Marta Hotel
This 4-star hotel is an “urban retreat” in the very center of Lisbon, Portugal’s capital. The Inspira Santa Marta stands out with its innovative concept and exceptional location just a stone’s throw away from Avenida de Liberdade, one of the most emblematic avenues in Portugal. The hotel offers a total of 89 rooms and suites, including two rooms for disabled people. Room design respects the principles of Feng Shui, creating space more comfortable and balanced, avoiding stagnation of energy flows. Guests can enjoy fresh Mediterranean cuisine at the Mediterranean Brasserie, the Urban Bar invites for a pre-dinner drink by a fireplace. ‘The Retreat’ spa offers a variety of services and treatments, sauna, steam bath, and a jacuzzi. The Inspira Santa Marta Hotel won the 2012 Sustainability Turismo Portugal Award and the 2013 International Hotel 5* award in the category of Best Sustainable Hotel in Portugal.

Ana Tavares
Sustainability/Project Coordinator
Inspira Santa Marta Hotel
Rua de Santa Marta 48
Lisboa 1150-297
Phone +351 210 440 909

About Green Globe Certification
Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit
Green Globe Certification
Phone +1-310-337-3000
Fax +1-310-626-9982