First hotel on UAE’s east coast receives Green Globe Certificate for sustainability achievements
Green Globe announces recertification of the Iberotel Miramar Al Aqah Beach Resort located on the east coast of the UAE in Fujairah. This resort overlooking the sea and its own pristine private beach with the Hajjar Mountains as a backdrop is committed to preserving, protecting and enhancing the environment and – as all properties of the Iberotel Group – has strived to progressively reduce use of natural resources and recycle waste.
Ashraf Helmy, General Manager and Area Business Development Manager, commented, “We are highly honored and extremely happy to receive the Green Globe Certificate, and our resort is actually the first on UAE’s east coast to receive such an honor. This award will act as a further incentive in our sustainability efforts. We would like to share our experience with other properties in the region as well, as we believe it will encourage them to implement such procedures in an effort to save the environment.”
“Green Globe Certification does not only provide a lot of information and great tools to implement and improve sustainability practices, which has led to substantially reducing our costs. Its marketing support has also helped us a lot,” added Mr. Helmy. “We are much better known in the market and have a competitive advantage being ‘green’, which results in more bookings. The feedback from guests is absolutely positive.”
“I see our resort as a window for hotel guests to become aware of environmental issues and the huge impact the travel and tourism industry has on the environment, because they have leisure time to think about such things when they are on vacation. It is great to see when something really ‘clicks’ and families will transfer this knowledge to their lives back at home to actively contribute to protecting the environment themselves.”