Californian Dreaming Leads to Sustainable Innovation

Californian Dreaming Leads to Sustainable Innovation
November 23, 2016 Bradley Cox

Green Globe is proudly a Californian based company and since the recent US Federal election, we have received countless calls and emails asking us about the future of  sustainability under a new US President who has loudly championed the cause of climate change deniers world-wide.

While the office of the US Presidency is open to election every four years, the job of Mother Nature is a permanent posting and we must all abide by her laws. This being said, we the planet’s people have a well documented history of trying to upset nature’s balance and  have arrived at a moment in time where our collective pollution poses grave threats to the way we and our children may live in the future.

While many have been quick to condemn the US and its incoming government, we at Green Globe know that it is, and has always been, the actions of the people, not solely their leaders that have been the biggest contributors to change. At this time we remain firmly optimistic about the role of sustainability in both management of businesses and the direction of communities, both here in the US and around the globe. Our positivism is based on the world collectively acknowledging that it will  be enterprises of all sizes, and the cities they are based in, that will work toward a sustainable future. Politicians of all stripes will sooner rather than later have to bend to this momentum, which was pledged under the Paris Agreement in 2015 and is being ratified at this moment at COP 22 in Marrakech.

Our home State of California is not only one of the world’s leading economies, it has recently  introduced legislation (all by itself) that will see greenhouse gas emissions reduced by 40% below 1990 levels over the next 15 years.

While we are not so naive to think that there won’t be a concerted campaign against this climate change legislation, we know that history is on our side. California has for more than a decade been legislating tougher emission control laws, with significant reductions in GHG being the result.  And this commitment to decontaminating our atmosphere has not destroyed our economy with the State recording a GDP growth rate of 4.1% in the last year.

California’s success has been based on innovation in enterprise and respect for the natural environment and this is why Green Globe calls this place home. Our State has faced many challenges and indeed the City of Los Angeles, where we are based, faces the daily tensions of trying to balance human impact, business success and protection of the environment. While we don’t always get the answers right, we never give up the quest for better outcomes based on experimenting and empowering those looking for a brighter future. Cynical recidivism is not our thing.

One very recent illustration of the State’s creative commitment to innovation is the California Energy Commission’s $2mil. pilot project investigating whether LA’s immense traffic congestion can be used to generate electrical energy. Scientists have already developed and deployed Piezoelectric technology that produces electrical current from piezoelectric crystals that are put under pressure.  It is believed that embedding these crystals in the road surface of a four lane, 10 mile length of highway would result in the generation of enough electricity to power an LA suburb of 105,000 people. And keep in mind that LA has 527 miles of freeway and 382 miles of highway.

While this may seem like science fiction, remember this project is being delivered by the California Energy Commission, the same people who are on track to deliver 25% of the State’s energy from renewable sources by the end of this year. This has no doubt been assisted by California having three of the biggest solar power facilities in the world, delivering utility scale electrical energy.

So to all our members and our global community, believe us when we say, here at Green Globe we are always dreaming of a more sustainable future; and in California, when we dream, change for the better is assured.