Being Green and Being Seen by Travellers Looking for Sustainable Vacations

Being Green and Being Seen by Travellers Looking for Sustainable Vacations
June 13, 2017 Bradley Cox

We can see in the photo above, showing Constance Halaveli Maldives staff cleaning debris from their lagoon, that Green Globe members work hard to protect their special corners of the planet.

At Green Globe we take it as one of our core responsibilities to make sure that the significant efforts our members put into sustainable management are widely recognised by travellers world wide. This means working as hard on communications as our members work on maintaining their certified status.

Every survey of traveller’s consumer choice conducted over recent times shows that people today are looking to book a green option. It is also clear that travellers are quite sophisticated in understanding what is truly a genuine green certification. Travellers want to know at the point of planning and booking exactly what green credentials accommodation providers have achieved, and this means seeing a certification label that is well known.

Green Globe’s efforts in public relations have built an  audience of more than 1 million people across web and social media channels and maintain an engaged user base of 120,000 people dedicated to sustainable tourism. And each month, Green Globe videos reach the social media feeds of 97,000 people and are viewed by 37,000 travellers and industry professionals looking for the best in green travel experiences.

Over the course of one year, Green Globe and our members’ green achievements are also mentioned in more than 2500 articles featured in high circulation international newspapers, magazines and online news agencies.

This global reach, not only makes the Green Globe label highly recognisable, but travellers immediately understand that the green efforts by our members are honest, robust and worthy of their travel dollars. Green Globe provides this public relations reach free of charge to all members, so if you want to be seen being green then contact Brad Cox, Director Communications.