Barrier-free Tourism Day at ITB Berlin 2014

Barrier-free Tourism Day at ITB Berlin 2014
March 6, 2014 Arton Kabashi

March 07 is considered CSR Day at ITB Berlin, the world’s leading travel trade show. A high-caliber program will feature representatives from the tourism industry and government, who discuss concepts, best practice examples, and the potential profitability of sustainable tourism.

As part of this event, Green Globe member, the German National Tourist Board (GNTB), will host the Barrier-free Tourism Day.

“Tourism should be accessible to everyone,” said Olaf Schlieper, GNTB’s Innovation Manager. “Demographic change and the associated needs and increasingly aging society, combined with the strong correlation between age and disability, have made a deep impact and have raised awareness to the issues of inclusiveness and accessible travel. During the Barrier-free Tourism Day we will present the topics of inclusiveness and barrier-free travel to a wide audience from the travel industry and media. In addition, this will be a good opportunity for tourism policy makers and key decision makers in the industry to learn about business opportunities associated with this trend and develop a better understanding of the issues involved.”

The GNTB is renowned for their sustainability initiatives, and it is the first national tourist board worldwide having earned Green Globe certification. The Green Globe Certification standard assesses sustainability performance of travel and tourism businesses, based on the combined three pillars of environmentally-friendly practices, social responsibility, and economic profitability.

ITB Berlin understands and encourages corporate social responsibility as an overarching concept for sustainable corporate development in tourism. It utilizes its key position to actively encourage research and science, and to engage in a dialogue with companies in their efforts to create economically, socially, and ecologically responsible products and services.

The Barrier-free Tourism Day will take place on March 07, 2014, at Hall 7.1a and 7.3. The program is part of ITB Berlin Convention, the leading travel industry think tank.

About the GNTB
The German National Tourist Board (GNTB) has its headquarters in Frankfurt am Main, Germany. It works on behalf of the Federal Ministry of Economics and Technology (BMWi) to represent Germany as a tourist destination and is funded by the Ministry in accordance with a decision taken by the German Bundestag. The GNTB develops and communicates strategies and products to promote Germany’s positive image abroad as a tourist destination and to encourage tourists to visit the country. It has 30 agencies around the world to support its activities. More information can be found in our online press center at www.germany.travel/presse.

Media Contact
Victoria Kyme
PR Manager
German National Tourist Office
PO Box 70700
LONDON, SW1P 9ZX
Tel: +44 (0)20 7317 0914
Email: victoria.kyme@germany.travel
www.germany.travel

About Green Globe Certification
Green Globe Certification is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information visit www.greenglobe.com

Contact:
Green Globe Certification
Phone +1-310-337-3000
Fax +1-310-626-9982
prlax@greenglobe.com
www.greenglobe.com