Green Globe Certified ADA Employees to Drive E-Cars

From now on, ADA Cos­met­ics International’s employ­ees will be dri­ving fully elec­tric cars. The com­pany has invested in BMW’s show­piece, the BMWi3. Accord­ing to Wil­helm Kön­ning, Man­ag­ing Direc­tor of the cos­met­ics com­pany, “the num­ber of e-cars being used pri­vately or com­mer­cially is still very small, so we wanted to set an example.”

The sleek E-Car, which weighs only 1,200 kg, will be used pre­dom­i­nantly for trips on rural roads, mak­ing a con­tri­bu­tion to the reduc­tion of fine par­tic­u­lates. When fully loaded, the e-car can cover a dis­tance of about 160 kilo­me­ters with no noise or CO2 emis­sions. Thanks to a so-called range exten­der, the dis­tance can be increased to 300 km, or even to 340 km when using a very effi­cient dri­ving mode.

After the ini­tial test drive, even crit­i­cal ADA dri­vers are excited about the new vehi­cle. The BMWi3 actu­ally reaches a speed of 100 kmh in a mere 7.2 sec­onds, thanks to its 170 hp. Engine noise is very low, even at high speeds. “This proves that agile dri­ving and being eco-conscious are absolutely com­pat­i­ble,” says Kön­ning. Kön­ning is con­vinced that the lit­tle sport­ster will be very pop­u­lar with his employ­ees. And that is a great ben­e­fit because it will pro­mote e-mobility, energy and energy effi­ciency – in addi­tion to being a sig­nif­i­cant step in fur­ther imple­ment­ing the company’s own eco­log­i­cal goals. Since 2011, ADA has suc­ceeded in reduc­ing its oper­a­tional CO2 emis­sions by 33 percent.