Hard Rock Hotel & Casino Punta Cana Paving the Way in Sustainable Tourism

Hard Rock Hotel & Casino Punta Cana Paving the Way in Sustainable Tourism
February 18, 2015 Bradley Cox

Hard Rock Hotel & Casino Punta Cana in the Caribbean offers lavish, spacious accommodation alongside the pristine Caribbean beachfront. The awesome hotel has over 1775 rooms, 13 pools arranged in a canal style aquascape, 9 restaurants, a Nicklaus-designed golf course and an ultra-modern casino.

Green Globe recently certified the property in recognition of the hotel’s commitment to maintaining sustainable practices.

Frank Maduro, Vice President of Marketing for All Inclusive Collection said, “The continuing success of the Green Globe Certification, as the platform for sustainability performance within the travel and tourism industry, underlines how important sustainability and responsible business has become both globally and for the All Inclusive Collection. All of our hotels pledge themselves in their operations to strive for positive environmental change. We are thrilled about the recent certification of Hard Rock Hotel & Casino Punta Cana and look forward to paving the way for a more sustainable future of tourism.”

The hotel has implemented procedures and changes to further develop sustainability standards in accordance with Green Globe objectives. And a newly formed Green Team led by department heads hold weekly meetings in order to achieve a higher compliance in relation to new standards that have been set.

Hard Rock Hotel & Casino Punta Cana has its own environmental and social sustainability policy which aims to adhere to environmental legislation in the Dominican Republic through following sustainable objectives such as reducing the impact its operations have on the environment, conserving energy, reducing water consumption, recycling waste and involving employees and guests in its environmental efforts.

To reduce water consumption, an onsite wastewater treatment plant is utilized for watering gardens and golf courses where the demand for water usage is high. The plant not only conserves water but also prevents soil contamination. To further protect the environment, initiatives to protect native flora and fauna such as ecosystem restoration, rescuing endangered wildlife and beach clean ups are also targeted.

The hotel and casino’s recycling output has increased significantly by approximately 25% through the introduction of strategies that encourage staff and guests to become involved in effective waste management. Hard Rock Hotel & Casino Punta Cana provides environmental education for staff through courses in sustainability and induction programs. And guests are encouraged to place waste in segregated sorting bins that are located throughout the property.

As part of their corporate and social responsibilities Hard Rock Hotel & Casino Punta Cana supports philanthropic projects in the community such as the “Imagine There’s No Hunger” campaign. This year the project raised 47,964 lbs in non-perishable food items that were donated to children in the Dominican Republic and their families. The hotel & casino also supports Save the Planet activities throughout the year including Earth Hour in March, and PinkTober which raises funds to support breast cancer awareness.

For more information visit http://www.hardrockhotelpuntacana.com/

About All Inclusive Collection

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all-inclusive Hard Rock Hotel) and five Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (set to open in 2016), and Hard Rock Hotel Riviera Cancun (set to open in late 2017). These six properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.

About Hard Rock International

With a total of 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Media Contact:

Brittany Gibson

The Zimmerman Agency

phone  850.668.2222

email    bgibson@zimmerman.com